#WeeklyBuzz is the NEW series on The Brand Tribe, to share with you all the exciting happenings of the week, in the world of marketing and business.
Let’s have a quick look at what happened last week.
Clubhouse witness a significant increase in their active users. In the following, it announces some changes to its Club roles and notification volume, as it seeks to refine its offerings.
The clubhouse is majorly focusing on India with a total population of more than 1.3 billion, with 121 different spoken languages India can be the greatest asset for Clubhouse. They have also launched Indian-specific creator funding to help fuel its growth in the region.
In addition to its usage numbers, Clubhouse has also announced that they are reducing notifictions "to 1/3 current volume", while also working to show each user better and more relevant updates, which will be welcome news for users.
With virtual school and other online childrens’ enrichment, more kids than ever are online. The sudden influx of online classes and meetups mean that children’s data is more at risk than before.
Therefore, In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens. They are going to block ad targeting based on the age, gender, or interests of people under 18.
With rise in demand of short and sharp video clips, almost every platform has shifted its focus to creating video feeds. The recent addition to the list is popular platform “Reddit”
Reddit is the latest cab off the short-form video ranks, with the platform looking to maximize the rising interest in video on the platform by implementing its own TikTok-esque feed of short video clips, aligned with specific user interests based on the subreddits that they follow in the app.
The author.url property is a new recommended property you can add to your article structured markup that is essentially a link to a web page that uniquely identifies the author of the article. This link can be to the author’s social media page, an about me page, a biography page or some other page that helps identify this author.
Google updated the article structured data help document to add new author properties to the list of recommended properties you can use in Google Search.
As TikTok continues its meteoric rise, many more marketers are now looking the app's way, and considering how they can tap into the platform to boost their brand reach and discovery. But TikTok requires a dedicated approach - you have to understand what works with the TikTok community, and align with organic trends.
The best way to approach TikTok is to learn from the organic videos posted in the app - which is the key message of TikTok's latest creative guide for brands, which is essentially a 101 of building a business TikTok presence.
Google is removing the safe browsing signal from the Google page experience update. They recognized that these issues aren’t always within the control of site owners, which is safe browsing will not be used as a ranking signal and won’t feature in the page experience report.
As a reminder, the page experience update is rolling out, it has been since June 15th and will continue to roll out through the end of August.
Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes. Users will be able to filter searches using these attributes and the “Proof of vaccination required” attribute will be visible in search results.
These attributes may help customers feel safer when visiting a local business, which can help businesses continue to operate as more safety-oriented consumers.
With Twitter looking to put more emphasis on its audio Spaces, with the addition of a dedicated tab and new highlight tools, the platform is also focused on improving Spaces discovery, and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their specific interests.
In line with this, Twitter's currently testing a new option that would enable Spaces hosts to add topic tags to their Space, helping to maximize reach.
Startups Without Borders and SPARK have partnered to launch the EdTech Startup Competition, a contest aimed at idea-stage and early-stage startups working in the Educational Technology sector.
The competition – organised with high contributions from Qatar Fund For Development, the Islamic Development Bank (IsDB), and the Islamic Solidarity Fund for Development (ISFD) – the Tadamon programme – is open to refugee, migrant, and local entrepreneurs based in Lebanon, Jordan, Iraq and Turkey.
Google has officially replaced its structured data testing tool with a new navigational landing page to direct you to either Google’s rich results test tool or the Schema.org schema markup validator tool.
The markup validator helps you validate the structured data on your site that is used for general purposes, outside of the Google rich results testing tool.