You have set up a beautiful website and are spending heavily on driving traffic to it as well. But are you able to study your user journey, and use that data for improvising your digital strategy? 

If not, read further to know some amazing tools to analyze your website data. 

When it comes to understanding how your user behaves - what they like and what they don't can be a bit confusing. Each individual that visits your website,  brings their own set of data that should be collected, analyzed, measured, and converted into actionable campaigns. 

But it is nearly impossible for any human, to track down the data of every individual and delve deep for inner insights. It is a bit tricky and confusing at the same time. 

Luckily, we have plenty of web analytics tools that can collect information about website users and convert into a much-needed report and valuable insights that can help a brand in improving their products & services. 

Here are 5 interesting web analytics tools that you can use to gain more understanding of your website traffic.

Google Analytics 

Google Analytics is one of the best & free web analytics tools that any website owner can use to track down and analyze data about web traffic.

The tool gives data on which keywords are bringing the maximum visitors to your pages and which product or designs are turning them off. 

Google Analytics also gives insightful reports for your website that include information about visitors, traffic sources, goals, content, and behaviour. The tool also offers real-time data like visitors active on the pages, country, social traffic, and top keywords. 

Spring Metrics

Spring Metrics is the simplest web analytics tool. You don’t have to be a professional data miner to get the answers to your questions. 

You get real-time conversion analytics, top converting sources, keyword analytics, landing page analysis, email performance reporting, and configuration. Unlike Google Analytics, Spring Metrics tracks a visitor's path through your website from the time he landed to the time he left.  

The cost of spring metrics is $49 a month. When you first sign up, you get to try it free for 14 days. 

SE Ranking

Source – mention.com

SE Ranking is a very powerful tool that gives you a comprehensive website analysis. It helps you in finding out who exactly visited your site, and where you are getting traffic from. 

It is also having various useful features like custom reports, the ability to track website rankings and traffic, competitor monitoring, social media activity, paid web analytics solutions, backlinks monitoring, and in-depth information. 

The best feature it provides is that it allows us to integrate Google Analytics.

Piwik

Piwik is a great web analytics tool that offers a lot of similar features to Google analytics. It offers a range of great features like the customizable dashboard, goal tracking, a detailed log of individual visitors, and a marketplace plugin.

My biggest criticism is that the interface can get very congested if you have too much information, which can make it tricky to use.

The setup of Piwik is a bit difficult as one needs to install the software on the server, so little technical knowledge is required. 

The interface is a little congested, so it is important to understand which information should be used in which manner. 

Kissmetrics

Source – Mention.com

When we talk about popular analytics tools, then the list is incomplete without Kissmetrics. It is one of the most popular analytics tools that help you in tracking visitors on an individual level. 

What this tool can do for you? 

• It helps in optimizing conversion rates 
• It shares detailed visitor actions 
• Unlimited funnel reports 
• Gives A/B Split tests 
• Data segmentation 

To setup Kissmetrics, you need to install plugins for the most popular systems. The software offers solutions for mobile apps, Saas, e-commerce platforms, and more.

Now with these tools, gather some actionable insights to grow your business. 

If you are looking to maximize the impact of your Digital Marketing Strategy - The Brand Tribe Marketing Services, can help you in doing that. Connect with us to elevate your Brand Presence