Do you think SEO is dead? Is it a waste of time and energy? Will it work in 2020? There are a lot of doubts about the worthiness of Search Engine Optimization. 

Most of the business owners think that SEO is a one-time exercise and even think of ignoring it, to gain some short-term benefits. However, this thought is completely wrong. You need to get out of this old mindset to realize the real power of search engines. 

SEO is an ongoing process and will help you in the long run. However, people forget that 75% of the users don’t look beyond the first page of the search results and in case you miss out, you will also miss out to target the potential traffic on your website. However, traditional SEO tactics are no longer working in 2020.

HOW SEO IS AN UNDERDOG? 

SEO stands for Search Engine Optimization is an extremely important marketing strategy that involves making your website or business visible online to the users of web search engines.  

Search optimization in the long run has the ability to do wonders to the business. 

How can SEO benefit your website?  

● SEO targets quality traffic.  

● One of the biggest advantages of SEO is that it's an inbound marketing strategy. 

● You don't need to pay for ads in SEO 

● You can move ahead of the competition 

Read on to find out recent changes by Google which will affect the SEO and how the company should plan and implement the strategies to combat these changes in 2020.

Launch of BERT –

Google has launched Bidirectional Transformers for Language Understanding (BERT). It is a neural network-based technique for Natural Language Processing (NLP) that was open-sourced by Google last year. It understands the whole context of the word in the query and understands the users and delivers useful information. Thus for the marketers, SEO has to now focus on delivering high-quality content to users which will make them visible in the top Google search results.  

Content is still the King – 

You must have heard many times content is king for SEO. This holds in 2020 as well. Thus, in simple words make our content simple, natural as the search engines become ever more adapted to natural language understanding, the best content will win the race. However, in 2020 marketers need to focus more on researched and insightful content. 

Read - Content Marketing Strategy Post Covid

Structuring your Content will work –

Marketers should also focus on structuring the data in a way that helps search engines to better understand not only what is on a page, but all the elements of the page and that’s how Google will be able to identify the suitable content for the users. 

User Experience is Priority – 

Remember, you are working for readers not for bots. Marketers should focus on the user experience right from visiting the site to experience after they leave. How a customer feels about the brand says a lot about the marketing strategies and will ultimately affect your rankings and visibility. So, there is no way out artificial intelligence will continue to evolve and it will change the traditional SEO is something marketers need to learn and implement. 

Ensure that the strategies you adopt are dynamic and can be changed as the business environment changes because SEO will keep the growth pace of the business high and will affect in the long run. It builds your audience every time a person clicks on your website. All you need is to provide quality content top with the readers to hear from your audience again. If they like your work they will certainly come back’

SEO is a long term Investment - 

There is no denying that SEO will help you in growing your business in the long run, but the truth is also that results can't be seen just in a few days. It usually takes several months for websites to increase their traffic through SEO.  

A well-optimized website is definitely a long-term strategy.  

It builds your audience every time a person clicks on your website through search results and provides you with the new customer may be the potential one and that too unpaid. All you need is to provide quality content top with the readers to hear from your audience again because “Content is King”. If they like your work they will certainly come back. 

As you are constantly competing for the position, it is necessary to devote SEO efforts regularly. You need to analyze your competitor's strategies because without regular attention your website will eventually fall into lower positions. 

So, SEO is like an umbrella when it comes to building brands, enhancing visitors, and targeting potential customers. A company needs to be adaptable to grow in future.