Personal Branding - Is it just the latest buzzword? Should we focus on building our personal brand or invest in our work to speak for itself?
Off late, have you noticed an increase in the number of gurus and influencers who claim to be experts and can help you out in achieving your dreams and goals?
Ever since the world was hit with coronavirus, there has been a surge on social media, with people becoming more active than ever, leading to an increase in influencers and personal brand evangelists.
Every day, more keep cropping up – people who declare that they have acquired profound knowledge through their work and research, and can help you to do the same.
The line “hit like, subscribe and follow me” has become too common these days, with everyone wanting to have more followers and subscribers, so that they can be more visible. But the real question here is, is personal branding a fad, or should everyone focus on creating one?
Well, the answer is quite simple. Building a personal brand is extremely important these days, as it can be a distinguishing factor that sets you apart from the crowd. However, it is easier said than done. Building a personal brand can sometimes take years, and even then, there is no guarantee that you will be successful.
However, if you really want to create a personal brand of your own, start by following these few steps and get a head – start from others:
This is the first and foremost step that you must take when creating your own personal brand. Choose a category in which you want to make a name for yourself. Think of a niche that you want people to recognise you for, and stick to it.
Be it digital marketing, growth hacking, fitness, mental health, self – improvement or any other category that you can think of. This is utterly important as you first need to decide the frame in which you want to operate in, and then take steps in building your brand towards it.
Although this may sound like a cliché, but is actually one of the most important steps that you need to master. When thinking of become an opinion leader or creating your own brand, it is necessary that you master that domain perfectly so that you can help, advice and recommend other how to go about it.
So, start researching and reading about your chosen field of interest. Be it blogs, articles, video – scout as much as possible!
Once you know your niche, and have acquired a good amount of knowledge, the next thing that you must do is start building your audience. To do this, you need to understand who the correct audience for you is.
Ask yourself questions like whom would your content be relevant to? Who would benefit out of it? Then accordingly, target your audience
The next step is to showcase your knowledge to your target audience. Create content that would be meaningful and engaging. Make sure to keep it simple, so that your followers can understand it with ease.
Conduct workshops and training sessions. Keep looking for ways to engage with your audience – solve any doubts, questions or queries that they may have.
These steps may seem simple to carry out, but it is deceptively so. You need to keep experimenting and learning, so that you can stay an opinion leader and continue to influence people and make a difference in their lives.
Building your personal brand will help you and others to find you, when done in the right way. So make sure to follow these steps and start your personal branding journey!