Intimidated of using Instagram for your Marketing. Learn the hacks to take the realms in your own hands.
When visual stimulation is flooding our eyeballs every second, creating a feed that is not attractive enough, is not an option. To create a mark in this small square grid on a mobile screen, within a fleeting scrolling second is really a challenge.
So let’s take up this challenge, with the right and FREE tools up our sleeves.
1. Design Better Looking Content -
One of the most critical parts of having a good instagram social media account is the aesthetics of it. Of course after content, but they both go hand-in-hand. And good content can get killed
You can do this too, without hiring a graphic designer or paying to an agency or buying expensive software to do that. Simply get familiar with some of the free but highly efficient apps/ websites to create amazing looking content.
Our favorite is Canva. Canva is one of the most widely used platforms. It offers you an exhaustive list of templates for all kinds of requirements - from facebook cover, to invite, to poster to instagram story, to social media posts, to animated posts - it has it all. Simply choose the category, the template, upload your images and logo. And customize the design the way you like.
There is also a mobile app to use it for quick layouts. And simply download the layouts as jpg, png or pdf.
2. Schedule Your Posts -
You have created the perfect posts. But have no idea of when to post. Well take the stress out of posting, by scheduling your posts on the best days and time for your business. Go to your instagram insights and see under the ‘audience ‘tab, when exactly your audience is online. You can use a scheduling platform like Later which is free to use for unto 1 login. And link your instagram, facebook and twitter easily on it.
It gives you an opportunity to think through your post descriptions well in advance, upload all your content, add and save your hashtags for future use, schedule it on your preferred date and time. And best part is that you get to view your feed on how it will look with all the content planned. Thus giving you a chance to make some tweaks in your future posts.
This scheduling and visualizing your content, ensures that your feed is well thought through and hence no need to scurry your brain at the last minute for random posts.
3. Use Hashtags effectively :
Hashtags are like group names given to individuals and if we need to find a certain type, we know which group to find it in. But it’s not as easy as it sounds. Finding the right hashtag for your post, ends up being a guessing game or a creative outlet , like #mymondaymorningsucked or #letsmakeindiancurrytonight. But is your audience really searching with that hashtag?
4. Use Stories More Effectively:
We all love browsing right and left on all the fun and quirky stories that pop up freshly on our feeds everyday. While the posts have a more curated and refined aesthetics and appeal, stories are more real and slice of life. Guess for the fact that it has lower shelf life (till its saved in highlights), makes it more spontaneous. And gives an opportunity to play with gifs, videos, and add different layers of creativity.
5. Start Investing In Building Your Community:
I know it’s easy to talk about oneself and keep promoting your products or brand. But it’s equally vital to have an external communication as well. Because unlike your website, instagram is a social media, where the intent should be to have a social communication and to build your community.
Use these tips to build your Social Media Strategy.