Latest SEO News

Latest SEO News - 7 Recent Algorithm Updates by Google

Trending Published on 10 Feb 2021

If you thought you have your SEO game all planned, then get ready for tweaking it, as Google brings fresh new updates.

Google December core update has turned search results up and down. With passage indexing, long texts, and relevant results, one has to change their strategies and follow the latest SEO trends.

Other than core updates, Google has made a handful of SEO updates in its algorithm recently, which will be quite resourceful for any marketing professional. Often these small updates get unnoticed but in reality, such algorithm updates by Google affect your SERP's performance.

If you are an SEO maestro you really can't miss the latest SEO news. So, let's check it out as it will give you loads of insights on improving your brand search performance.

Google rolled out the sub-topics ranking feature –

Google claims the new feature will provide a diversity of content when you are searching for something. Well, it doesn't change the look of search results but may cause some ranking changes on your site. Well, the new update focus on providing quality content to the searcher.

Suggested Read5 Amazing SEO Tools You Should Try Right Now

Google to show homework practice problems in search results-

With everything coming to a halt, this latest google update can be a game-changer. Google was spotted testing homework practice problems and quizzes directly in its search result. Such search result testing directly comes from Toppr, BYJU'S, and other online education platforms.

It would be exhilarating to know whether Google has collaborated with these online platforms or they are just creating these questions on their own.

Google Algorithm Updates

Microsoft Bing webmaster tool added new metrics to search performance report

These metrics include crawl requests, crawl errors, and indexed pages to the performance report. The new feature will allow web webmasters, site owners, and publishers to look and understand how well their sites are performing in Microsoft Bing search.

There is no final confirmation from Microsoft regarding these new metrics. We believe such metrics will be a breakthrough for your SEO game.

Google Search Console Discover performance report will now include Chrome's data

Google said, "We are now providing a single place in Search Console to see all your site's Discover impressions and click stats, including from Chrome."

Google is in talks and we can start seeing this data and now this report will include all "You discover traffic". This search engine news created a buzz in the SEO community as more and more experts will be able to bring out different strategies from this new feature.

Google tracks the origin of information for the searcher

The origin of information was surely something Google was lagging. Google while rolling out this new feature announced that the searcher will get more information about that search result snippet by just clicking on the result. The idea is to provide searcher reliable information, Google will show if the site is secure if Wikipedia has information on that site and if the search listing is paid for or not.

To your utter surprise, it will be important for the SEO experts to have their brand listed on Wikipedia and a secure connection. It is among the top SEO changes by Google in the previous year.

SEO News

Google to add a price drop section to the search results-

This was among the latest SEO news with the intent to benefit e-commerce sites this new price drop section will drive sales for the businesses. Google has updated the product structured data documentation to add a new Price Drop search appearance for Product pages.

The new price drop appearance will display price drop details in the search rich results.

So, if you really want to use the price drop feature make use of Offer structured data and the price should be a single specific price.

Suggested Read - Reinventing SEO Strategy in 2021 

Google to launch the mobile design and interface-

Google is launching a new design for its mobile search results. The updates focus on enhancing user experience providing a cleaner and more modern experience to the searcher. New design changes, ensure a new, friendly and approachable look for the user.

There is a possibility that there will be some changes in the search patterns of the searcher, so, it's high time to get your insights done and to level up your search engine performance.

Now, with this list of recent search engine updates, you can make your SEO and branding performance even better.

If you are looking to maximize your digital marketing efforts – The Brand Tribe Marketing Services can help you in giving the best SEO and Digital Marketing services.

Connect with us to elevate your Brand Presence.



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