Indian catering & restaurants giant Foodlink is expanding its footprint in Dubai with the launch of cloud kitchen ‘Art of Dum’ in January ‘21, luxury catering operations, and second outlet of ‘China Bistro’ In Discovery Gardens in February ‘21 and India Bistro in World Trade Centre in Dubai on the cards for March 21.
Having managed the most talked-about high profile weddings and corporate events around the world, and being known to have curated world-class culinary experiences for India’s top families like Ambanis, Deepika Padukone, and the likes, Foodlink Global Restaurants & Catering Services LLC, the F&B services enterprise headquartered in Mumbai India, is now on a mission to aggressively fortify its presence in UAE. Foodlink operates across the domains of outdoor events catering, banquets management, restaurants and cloud kitchens, and corporate catering.
Sanjay Vazirani, CMD, Foodlink Global Restaurants & Catering Services LLC, says, “At Foodlink, we aim to bring communities together over fulfilling gourmet experiences. The secret of our master chefs is handpicked ingredients and authentic age-old techniques.
I am extremely proud of my team’s achievements so far. We are now set to replicate the same passion for the UAE market. We are expanding the footprint of our restaurants vertical alongside niche boutique catering events for Dubai’s evolved audience.”
Foodlink had been already curating the culinary offerings for multiple high profile weddings for noteworthy families in UAE like Rizwan Sajan, Owner of Danube; a much talked about event that was hosted on a cruise liner; as well as operating a pan Asian casual dining outlet China Bistro in Al Karama since April 2019 as it’s initial steps into the UAE market.
It launched its second branch of China Bistro in Discovery Gardens on 5th February 2021. China Bistro offers traditional pan Asian flavors in a contemporary, fresh & imaginative way. It has received a tremendous response for its inventive dishes, quality, ambiance, and attentive service.
Foodlink also introduced a very refined cloud kitchen brand Art of Dum in January 2021 that recreates the charm of the traditional clay pots and tandoor with simple, nomadic flavors of Dum Pukht Cuisine, aiming to bring the finesse and art of the legendary Khansamas that the Indian culture has boasted of since many millennia.
Serving creamy and succulent kebabs that melt in the mouth, royal biryanis, luscious gravies, refreshing rolls, and desserts, it offers a culinary experience that encompasses the evolved robust and characterful style of cooking from the royal heritage and kitchens of Northwest Frontier Province.
Given the pulse of the changing times and the boom in the home delivery business, ‘Art Of Dum’ seems like a well-thought-through business decision.
Apart from the delicious offerings on the menu, 'Art of Dum' is also garnering a lot of attention for its equally appetizing and aesthetic packaging which is also eco-friendly. It uses Earth-friendly packaging supplies such as glass jars, clay handis, and paper which are reusable and go a long way in minimizing the plastic waste and pollution that end up in our landfills and oceans.
Foodlink has a step-by-step expansion plan carefully carved out. After China Bistro, Art of Dum, and catering, it is now set to start its Indian cuisine led brand India Bistro in World Trade Centre Dubai & then soon following in Sharjah.
Foodlink is the largest and most organized catering company in India with central kitchens, warehouses & offices spanning over 65000 Sq Ft across Mumbai, Ahmedabad & Chandigarh. As a part of its expansion in Dubai, it has set up its infrastructure and team to cater to the UAE market. It has entered into strategic tie-ups with local suppliers and other stakeholders and is bagging good boutique events to slowly and steadily position itself as a market leader in the UAE catering domain.
Foodlink is known to form an alliance with Dubai World Trade Centre to be empanelled as the preferred caterer to offer on-premise catering for corporate and social events.
Commenting on why the focus is on the Dubai market, Sanjay, CMD Foodlink says ‘Dubai has formalized its goal to be a smart city that embraces technology and the future. With a favorable tax environment, educated workforce, and growth opportunities across sectors of IT, advertising, Business Consultancy, Education, Healthcare & Retail, Dubai is an ideal place to expand. Being centrally located with geographic proximity to countries in the Middle East, Asia, Eastern Europe, and Africa, there is tremendous potential to reach more potential customers and a greater degree of profitability. Our alliance with the World Trade Centre is a matter of prestige for us and I thank them for the immense trust and support.’
Foodlink has been bestowed with numerous awards including Times NightLife Award for the “Best Caterer”, “Iconic Luxury Caterer Award” 4 times in a row by Food Guide Awards, WOW Awards for “Best F&B Experience” for concept, design & presentation of social events, Business World Applause Award for “Best Hospitality at Social Event”, GIWA Award for “Best Food Art & Display”, Wedding Sutra Influencer Award for Trendsetting Food Design, et al.
Foodlink’s restaurants span over 45000 Sq Ft across Hyderabad, Bangalore, Mumbai & Dubai; and Banquets over 80000 Sq Ft in Mumbai & Ahmedabad.