#WeeklyBuzz is the NEW series on The Brand Tribe, to share with you all the exciting happenings of the week, in the world of marketing and business.
Let’s have a quick look at what happened last week.
India-based ed-tech startup Udayy, last week raised $2.5 million in a seed funding round led by UAE-based Alpha Wave Incubation, a venture fund managed by US-based Falcon Edge Capital and anchored by ADQ, a state-owned holding company in Abu Dhabi. The round also saw participation from Better Capital, Cred’s Kunal Shah, and some other angel investors.
Google announced that it will try not to show “teaser” based Web Stories in Google Search and Google Discover.
The company said the publishing ecosystem has been experimenting with new ways of creating rich Web Stories, but based on what it has seen, users do not want teasers where they’re being asked to click through to get the full story.
Pinterest has been exploring and testing its own take on Stories for a while. As Pinterest continues to develop its content discovery offerings, the team has just announced their latest update: Story Pins following streams.
When we hear "Stories" related to social networks, we associate that content with a 24-hour life span. On Pinterest, Stories mean something entirely different. Story Pins are saveable, actionable, and long-lasting, so content can be discovered and revisited over time.
Microsoft Advertising announced an addition to their ad extension offerings. Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.
According to the announcement, filter link extensions mean “Advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.”
With Filter Link Extensions, your ads will include one header with between 3 and 10 clickable text values.
Instagram has decided to launch its new professional dashboard as a support service for creators. With all the resources and tools that already exist on Instagram, the dashboard helps bring all that information together in a centralized "home" location.
This is where anyone can go to discover tools and professional resources for tracking performance and growing your business.