Abhiraj Ghosh

An active beta-tester for Instagram, WhatsApp, Google Maps, and Netflix. Abhiraj’s core strength lies in Marketing Technology and Analytics. In his free time, Abhiraj loves automating his social media accounts. He is a part of the global Algorave community and the editor of Terrestrial Organisation for the Parsimony of Live AudioVisual Programming(TOPLAP). He specializes in algorithmic generative music, coded through Ruby and Haskell.

10 Sep 2020

A/B Testing On Social Media

Read this article to understand how A/B testing helps in building social media strategy and benefits to marketers.

25 Aug 2020

Shifting Your Brand's Content Strategy During COVID-19

With covid-19 crises, learn to shift your content marketing strategy and combine it with this new normal.

24 Aug 2020

Are Stories the Future of Online Marketing?

Read this blog to understand how story feature in social media channels helps marketers to increase their reach and attention.

10 Aug 2020

Covid-19 & The Rise of the Omnichannel Adoption

With rise in Covid-19, people are taking up alternatives to perform daily tasks. Read to find out why omnichannel adoption has increased during Covid 19