An active beta-tester for Instagram, WhatsApp, Google Maps, and Netflix. Abhiraj’s core strength lies in Marketing Technology and Analytics. In his free time, Abhiraj loves automating his social media accounts. He is a part of the global Algorave community and the editor of Terrestrial Organisation for the Parsimony of Live AudioVisual Programming(TOPLAP). He specializes in algorithmic generative music, coded through Ruby and Haskell.
Read this article to understand how A/B testing helps in building social media strategy and benefits to marketers.
With covid-19 crises, learn to shift your content marketing strategy and combine it with this new normal.
Read this blog to understand how story feature in social media channels helps marketers to increase their reach and attention.