Anamika Arun

A multi-faceted advertising professional, who doesn't like to fit into a box. But to adapt and explore multiple dimensions, mostly simultaneously. When not working on brand strategies and marketing plans, she loves to be behind the lens, or baking cakes or blogging. She's the brain and heart behind the 'The Brand Tribe'.

03 Apr 2021

Death of the Big Idea in the Data Driven world

What do you think about role of big idea in data driven world. Read this blog to understand it.

04 Feb 2021

How Advertising Landscape has Changed Rapidly?

The advertising landscape has changed rapidly over the past three decades. With the exponential increase in the use of digital technology, it is not surprising that digital channel...

04 Jan 2021

Artificial Intelligence in Marketing - An Uprising Trend

Brands incorporate AI in their business and marketing strategies to gain benefits like cost reductions and better management. Learn how AI has become an uprising trend in marketing

19 Dec 2020

Key Takeaways from 2020 - 10 Marketing Tips for Coming Year

2020 taught us many lessons. Read this blog to understand the key marketing takeaways from 2020 and use them to your advantage in the coming year.

12 Dec 2020

Pinterest Marketing - Secret Guide to Make it Work for You

Using Pinterest for marketing can open a world of business opportunities. Explore the secret Pinterest marketing strategy guide curated for beginners.

10 Nov 2020

Rebirth of the QR Code post Covid-19

The contactless world has given a fresh lease of life to the new-age barcode. Read this blog to know about the rebirth of QR code and its benefits.

01 Sep 2020

Dresscode - Digital Route to Creating a Fashion Brand

The Brand Tribe meets the founders of Dresscode, an Egyptian Fashion marketplace. And gets deep insights in their entrepreneur chapter of creating a stylish fashion brand through a...

17 Aug 2020

Augmenting User Experience Through AR

Read this article to understand how AR technology has helped in increasing user experience and its contribution to UAE economy.

10 Aug 2020

Social Validation in the Times of Social Distancing

Learn what is social validation in the times of this new normal and how it is a new buzz on social media platforms.

10 Aug 2020

Too Much Power : Congress Grills the Top Tech CEOs

The Top tech CEOs of Facebook, Amazon, Apple and Google face criticism over their companies online dominance and gets grilled by Congress

10 Aug 2020

Shift Gears, to Stay Relevant Post Covid

Pandemic has effected the brands in different ways. Read this article to know why marketers need to rework on their brand strategy post pandemic.

29 Jul 2020

Build IGTV as Part of Your Social Media Strategy

Learn how to make IGTV video as part of your social media marketing strategy. It is important part of Instagram marketing strategy